A Family Recipe Turned Iconic Brand

Rita’s started with a firefight, secret Italian family recipe and a dream. Back in 1984, our founder Bob Tumolo turned his mother’s secret family Italian Ice recipe into a business rooted in flavor, family, and Italian tradition. Crafted with real fruit and time-tested techniques, Rita’s stays true to its roots while delivering fresh flavors that bring joy to every generation.

A Business Model Tailored to Your Needs

Rita’s really fit our business model . . . They engaged with us and asked questions, and when we had something that we were passionate about, they incorporated it into the overall picture. “Your brand, our business!”

Terrain & Toya Davis Alexandria, VA

Superior Support From Day One

The onboarding experience and the training as a new franchisee has been outstanding . . . I’ve been in the business a long time, and I haven’t had the support I have with Rita’s.

Jim Myers Cleveland, OH

Building a Lasting Team

The support from Rita’s has been amazing . . . they’ve always been there to assist us. We hire mostly kids, and throughout college, they continue to come back each summer. Retention is great with us.

Angela & Charnita Brock Washington, D.C.

Giving Back to the Community

We get involved with our community. We do a lot of fundraising and join up with most of the schools in our area. We do a lot of community events . . . you can use your truck or cart for more than just sales.

Jennifer & Jason Gibson Naples FL

A Family Business

It’s a family business . . . we get to share a lot of fun moments at work and then talk about them at the dinner table . . . It’s a great franchisor/franchisee relationship in that we can do our own thing, but we get a ton of guidance.

Steve & Sue Wilkos Carmel, Fishers, and Bloomington, IN

Expert Marketing

They do such an effective job from a marketing standpoint. They can do things I can’t, whether it be the digital marketing, the POP marketing . . it’s always top quality. It’s really helped us.

Matt & Stephanie Simmons Lemoyne and Mechanicsburg, PA

Designed for Sustained Growth

I love the independence and the growth opportunity that I’ve had within this company. We started off with one store and one mobile unit and grew into having multiple stores and multiple units.

Erica Terminello Virginia Beach, VA

A Family Recipe Turned Iconic Brand

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